Undercurrent – The Firm

Privacy Policy

Effective Date: May 5, 2026
Website: www.undercurrentfirm.com
Undercurrent – The Firm (“Undercurrent,” “we,” “our,” or “us”) is based in the State of Louisiana and is committed to protecting your privacy and handling your information in a transparent and responsible manner. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, engage our services, or interact with us.
 
 
1. INFORMATION WE COLLECT
We may collect the following types of information:
Personal Information
  • Name
  • Email address
  • Phone number
  • Company or organization name
  • Billing and payment information
Business and Client Information
  • Marketing strategies, campaign data, and analytics
  • Brand assets, content, and project materials
  • Access to third-party platforms (such as advertising, website, or analytics accounts) when granted by clients
Automatically Collected Information
  • IP address
  • Browser and device type
  • Pages visited and time spent on our website
  • Referral sources
 

We may collect phone numbers submitted through website forms for customer communication purposes, including SMS/text messaging when consent has been provided.

When anyone reaches out via SMS for the first time, they are automatically sent the following opt-in message. Thanks for reaching out to Undercurrent – the firm, LLC. Please reply YES to confirm you’re willing to receive texts from us. NOTE: This is a GoDaddy client that has the same opt-in flow as other approved campaigns and the opt-in does not occur on a website.

 
2. HOW WE USE YOUR INFORMATION
We use the information we collect to:
  • Provide website, marketing consulting, design, and social media services
  • Communicate with you regarding projects, proposals, and support
  • Process billing, invoicing, and payments
  • Analyze and improve marketing performance and user experience
  • Operate, maintain, and improve our website
  • Comply with legal and regulatory obligations
 
3. SHARING OF INFORMATION
We do not sell your personal information.
We may share your information with:
  • Trusted service providers (such as hosting providers, CRM systems, analytics tools, and payment processors)
  • Advertising and marketing platforms (such as Meta and Google) when managing campaigns or implementing tracking tools
  • Legal authorities when required to comply with applicable laws or protect our rights
All third parties are expected to maintain appropriate confidentiality and security measures.
 
4. COOKIES, TRACKING, AND AD TECHNOLOGIES
Our website and services may use cookies, pixels, and similar tracking technologies to:
  • Improve website functionality and performance
  • Analyze visitor behavior
  • Support advertising, remarketing, and campaign tracking
These may include tools such as Meta Pixel, Google Analytics, and similar technologies. Users can control cookie preferences through their browser settings.
 
5. CLIENT DATA & THIRD-PARTY ACCOUNTS
When providing services, Undercurrent may be granted access to client-owned platforms (such as websites, social media accounts, or advertising accounts).
  • Clients retain ownership of their data and accounts
  • Undercurrent acts as a service provider processing data on behalf of the client
  • Clients are responsible for ensuring they have obtained proper consent for any data collected through their platforms
 
6. DATA SECURITY
We implement reasonable administrative, technical, and organizational safeguards to protect information. However, no method of transmission or storage is guaranteed to be completely secure.
 
7. DATA RETENTION
We retain information only as long as necessary to:
  • Fulfill the purposes outlined in this policy
  • Maintain business and financial records
  • Comply with legal obligations
 
8. YOUR PRIVACY RIGHTS
Depending on your location, including states such as California, you may have the right to:
  • Request access to your personal data
  • Request correction or deletion of your data
  • Opt out of certain data uses
To make a request, contact us using the information below.
 
9. EMAIL AND SMS COMMUNICATIONS

If you provide your contact information through our website or other communication channels, you may receive email and customer service-related communications from Undercurrent.

If you provide your mobile phone number and opt in to receive text messages, you may also receive SMS communications related to customer support and service inquiries from Undercurrent – the firm, LLC at at 318-546-3229.

Message frequency may vary. Message and data rates may apply.

You may opt out of receiving SMS messages at any time by replying STOP to any message. For assistance, reply HELP or contact us directly through our website.

When anyone reaches out via SMS for the first time, they are automatically sent the following opt-in message. Thanks for reaching out to Undercurrent – the firm, LLC. Please reply YES to confirm you’re willing to receive texts from us. NOTE: This is a GoDaddy client that has the same opt-in flow as other approved campaigns and the opt-in does not occur on a website.

UNDERCURRENT – THE FIRM LLC does not share mobile numbers, text messaging originator opt-in data, or consent with any third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

 
10. THIRD-PARTY LINKS
Our website may contain links to third-party websites or tools. We are not responsible for the privacy practices of those external sites.
 
11. ACCESSIBILITY (ADA COMPLIANCE)
Undercurrent is committed to making its website accessible and usable for all individuals, including those with disabilities. We strive to follow applicable accessibility standards, including the Web Content Accessibility Guidelines (WCAG).
If you experience difficulty accessing any part of our website, please contact us so we can provide assistance and improve accessibility.
 
12. CHILDREN’S PRIVACY
Our services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children.
 
13. GOVERNING LAW
This Privacy Policy is governed by the laws of the State of Louisiana, without regard to conflict of law principles.
 
14. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
 
15. CONTACT INFORMATION
Undercurrent – The Firm
Website: www.undercurrentfirm.com
Email: info@undercurrentfirm.com 
Phone: 318-546-3229